I help brands and early stage startups engage in social movements, start conversations, and get noticed.
I led Bumble’s market launches across the APAC region
relaunched Australia’s fastest growing fitness app
founded my own company - Sunroom, raising US $7M to develop a creator platform to fill the gap between IG and OF.
Here’s some of the work I’m most proud of - and what I’ve achieved…
I leverage Instagram to connect with likeminded women & share the good, the bad & the ugly of my day to day life. It keeps me tapped into social trends and ensures I can relate to creators struggles & experiences (to an extent) when working with them.
TikTok
I use TikTok as a playground to experiment with going viral/sense check that I can communicate in a way that hits online.
Writing
I contribute to large publications in Australia such as The Age, The Sydney Morning Herald & Mamamia